Responsible Tourism in the Arctic

Organized by: Festa - Icelandic Center for CSR and the Iceland Tourism Cluster 5. September 2017

In January 2017 Festa - Icelandic Center for Corporate Social Responsibility and the Iceland Tourism Cluster, in cooperation with the tourism industry in Iceland, launched an initiative to encourage responsible operational practices in tourism. 

Friday, October 13, 13:00 - 14:00
Location: Viðey, Second Level

More than 300 tourism companies signed a pledge for responsible tourism. The vision of the project is for Iceland to be a leading nation for sustainable and responsible tourism. The initiative involves a dialogue among stakeholders, training sessions as well as development of know-how and best practices for tourism in the northern regions such as Iceland.
In this breakout session we want to explore possibilities of cooperation between the countries in the arctic on common set of principles for corporate social responsibility and sustainability.


  • Ketill Berg Magnússon, Managing Director of Festa – Icelandic Center for CSR: What can we learn from the Icelandic Responsible Tourism initiative?
  • Sigurður Jónsson, owner Aurora-Arktika expedition sailboats – Ísafjörður, Iceland: Touching the untouched with respect
  • Kelly S. Bricker, Vice-Chair of GSTC and Associate Professor at the University of Utah in Parks, Recreation, and Tourism: Global standards for Sustainable Tourism
  • Ásta Kristín Sigurjónsdóttir, CEO of Iceland Tourism Cluster: The Value of Sustainable Tourism in the Arctic