The Central Highland: Brand Capital of Icelandic Nature

Organized by Hálendið Iceland National Park in cooperation with the Icelandic Environment Association and Iceland Nature Conservation Association 16. August 2016

Saturday, October 8, 14:30-15:30

Location: Ríma B, Harpa First Level

Conservation of the Icelandic Central Highland is of great importance for the Arctic region. It is considered one of the greatest wilderness areas still remaining in Europe. 

The aesthetic natural variety is unique: Glaciers, glacial rivers, glacially sculpted landscapes, barren plateaus with wide horizon and an endless view, colorful geothermal areas, natural freshwater springs, lava fields, steep and odd shaped mountains and mountain ridges including unique tuff ridges, permafrost areas, and beautifully colored tundra vegetation.

The breakout session will touch on the following topics that highlight the importance of conserving the unparalleled characteristics of the Icelandic Central Highland in relation to its Arctic location and its importance as such:

  • The natural value and the multiple natural phenomena of the area.
  • The link between sustainable tourism and conservation in the area.
  • How the pure image of the area benefits Iceland’s economy and society at large as the brand capital of Icelandic nature.


  • Þóra Ellen Þórhallsdóttir, Professor of Botany, University of Iceland; Chairperson of the Institute of Life and Environmental Sciences: Why All the Fuss? Biological Values in the Central Highland
  • Peter Prokosch, Founder and Chairman of the Board, Linking Tourism & Conservation (LT&C): The Icelandic Highlands - an Arctic Wilderness
  • Oliver Luckett, CEO, Revilo Park: The Brand of Iceland and its Connection to Nature and Sustainability